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A marketplace app that owns your passenger vs a platform that is yours

What is actually different between running your business on a rideshare marketplace app and running it on your own branded platform.

On a marketplace app, the platform owns the relationship, not you

The passenger data, history and loyalty belong to the marketplace account, not yours. If they switch apps, that client relationship goes with them.

The platform sets or heavily influences the price and takes a cut of every ride, a cost that scales with your volume instead of shrinking as you grow.

Your brand is secondary to the marketplace. The client remembers the app they booked through, not necessarily the company that actually drove them.

Your own branded platform, your own client relationship

Every booking happens on a page under your brand: your logo, your name, your domain, not a marketplace.

Passenger data, trip history and preferences belong to your business, so a client loyalty builds toward your company, not a platform.

The per-trip platform fee drops as you grow (as low as 0.5% on the Elite plan) instead of a fixed marketplace cut that never changes no matter how much volume you bring.

What actually changes

A direct comparison, not a feature list.

Your brand, not the platform

The booking page, confirmation emails and tracking link all carry your name, not a marketplace logo.

Your passenger data stays yours

History and preferences live in your account, not a marketplace, available to you even if a client never opens an app again.

A fee that drops as you grow

Platform fees decrease at higher plan tiers instead of a fixed marketplace percentage that never changes.

Reviews and ratings under your name

Passenger feedback builds your company reputation, not a marketplace aggregate score.

What stays the same for the passenger

The convenience, without the middleman.

1

They book online

Instant pricing, easy checkout, the same convenience a marketplace app offers.

2

They track their ride live

A live tracking link works the same way, no app install required.

3

They rate the trip afterward

Feedback flows back to your business, building your reputation directly.

Where this matters most

Building repeat business

A client who loved their last ride should come back to you directly, not re-search a marketplace and possibly land with a competitor.

Growing past a marketplace fee structure

As volume grows, a shrinking per-trip fee matters more than a fixed cut that never improves.

Operators tired of competing on a marketplace terms

Pricing, branding and the client relationship stay yours instead of set by the platform.

The real difference

The client relationship is yours

Passenger history and loyalty build toward your company, not a marketplace account.

Fees shrink as you grow

The platform fee drops at higher plan tiers, down to 0.5% on Elite, instead of a flat marketplace cut.

Your brand is what the client remembers

Every touchpoint (booking, confirmation, tracking, review) carries your name.

No middleman deciding your price

You set your own rates by vehicle class, zone, distance or hour, not a marketplace algorithm.

Common questions

Do I lose the convenience passengers expect from an app?+

No. Instant online pricing, card checkout and live tracking all work without the passenger installing anything.

How much lower are the fees?+

The platform fee is 3% on Starter, 1.5% on Professional and 0.5% on Elite per completed trip. It drops as you grow, unlike a fixed marketplace percentage.

What happens to reviews and ratings?+

They are tied to your business directly, visible on your own booking page, not folded into a marketplace aggregate score.

Can I still get new client discovery, or only repeat business?+

Your own branded page, referral program and partner portals (hotels, FBOs, event planners) all drive new bookings directly to you.

Own the relationship withyour own passengers

Set up your branded platform and keep every client relationship you earn.

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