Free calculator
Enter your own traffic, current conversion rate and average booking value, then set a target rate to see the difference.
Current monthly bookings
40
Current monthly revenue
$6,000
Bookings at target rate
80
Additional monthly revenue
$6,000
Current bookings = visitors × current conversion rate.
Current revenue = current bookings × average booking value.
Bookings at target rate = visitors × target conversion rate.
Additional revenue = (bookings at target rate − current bookings) × average booking value.
The target rate is a number you choose to model, not a claim about what any specific change achieves.
This tool doesn't suggest one — it shows the revenue impact of whatever rate you choose to test.
Divide completed bookings by visitors to your booking page over the same period, from your own analytics.
Factors like instant pricing, a fast booking flow and a trustworthy branded page all play a role — this calculator only models the revenue math, not the changes themselves.
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