Feature

Reports, built from real trip data, not estimates

How revenue, driver performance and every critical action actually get logged and turned into numbers you can act on.

Without a real audit trail, you're guessing at what actually happened

When a driver reassignment, a cancellation or a fee dispute comes up, someone has to reconstruct what happened from memory or scattered messages.

Revenue reports that don't break down by channel or period make it hard to tell what marketing spend, if any, is actually converting.

Every critical action logged, every dollar traceable

Every driver reassignment, cancellation, rejection and incident is logged to an immutable event history on the trip — not reconstructed after the fact.

Revenue reports break down by channel (using UTM and gclid attribution captured at booking), booking type, period comparison and driver performance (punctuality, cancellation rate).

An 8-area Operator Score rolls all of it into one number that reflects the health of the business, updating on its own.

What actually gets measured

The specific data behind every report you see.

Immutable audit log

Every reassignment, cancellation, rejection and incident is logged against the trip with actor, reason and timestamp.

Revenue by channel

UTM parameters and gclid captured at booking attribute revenue to the actual marketing channel that drove it.

Trend and period comparison

Bookings trend charts and revenue reports compare against the prior period automatically.

Driver performance metrics

Punctuality and cancellation rate tracked per driver, feeding into ratings and payroll.

CSV export

Full reconciliation-ready exports of bookings, drivers and vehicles.

Operator Score

A single 0-100 score computed across 8 business-health areas, updating on its own with no manual input.

From a trip event to a report

How raw activity becomes a number you can act on.

1

Every action on a trip is logged

Assignment, reassignment, cancellation, incident — each with actor, reason and timestamp.

2

Attribution captures at booking

UTM parameters and gclid, if present, attach to the booking record automatically.

3

Reports aggregate in real time

Revenue, bookings trend, driver performance and channel breakdowns query the same underlying data.

4

The Operator Score recalculates

Across its 8 areas, reflecting your most recent 30 days of activity without any manual step.

Where the audit trail and reports matter most

Fee or cancellation disputes

The event history shows exactly what happened and who did it, instead of relying on memory.

Marketing spend evaluation

Revenue by channel shows which campaigns are actually converting to bookings.

Driver performance reviews

Punctuality and cancellation data replace anecdotal impressions.

Growing operations

The Operator Score gives a single number to track as the business scales past what one person can watch closely.

What real data changes

Disputes resolve with evidence

Not memory or guesswork.

Marketing spend has a real answer

Channel attribution shows what's actually working.

Driver performance is measurable

Not just a feeling about who's reliable.

One number to watch

The Operator Score surfaces business health without reading every report individually.

Frequently asked questions

Can I see who reassigned a specific trip and why?+

Yes, the event history logs every reassignment with the actor, the reason and a timestamp.

How does revenue-by-channel attribution work?+

UTM parameters and Google Ads gclid captured when a client starts booking attach to the booking record, so revenue reports can break down by actual marketing channel.

What is the Operator Score based on?+

Eight areas of business health computed from real trip, driver and account data — it only averages areas with enough data, so an inactive area (like no affiliate network usage) never counts against you.

Can I export reports for my own accounting?+

Yes, bookings, driver and vehicle data export as CSV, and revenue also syncs directly to QuickBooks Online if connected.

See your ownOperator Score

Start booking trips and your first report populates automatically.

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